A Rakhi
A gesture of appreciation.
Become a Vriksha Guardian
Turn Gratitude Into a Green Bond.
Tie a Rakhi to a tree, share your moment and become a Vriksha Guardian—someone who chose to celebrate the bond between us and nature.
A Rakhi. A Gesture of Gratitude.
This Raksha Bandhan, Mirchi is bringing Mumbai together to celebrate the trees that have been a part of our lives all along.
Because some bonds deserve to be celebrated.
The Mirchi Movement
983 Trees. One Frequency. Infinite Gratitude.
98.3 Mirchi begins the movement by tying Rakhis to 983 trees across Mumbai.
An Identity
A tree worth celebrating.
A Guardian
Someone who chooses to honour the bond.
How to participate
- 01JoinRegister & get your Rakhi.
- 02FindChoose a tree to celebrate.
- 03TieTie a Rakhi as a gesture of gratitude.
- 04CaptureClick your Vriksha Bandhan moment.
- 05ShareUpload it & inspire others.
Your submission
The next moment begins shortly
Submissions opening soon.
The campaign story is live, while private photograph submissions remain closed until the Mirchi team opens them.
Back to the Movement